The Fair Market for American Agriculture.

The system isn’t working the way it should—for producers or buyers. We are building the infrastructure to fix it.

Farmers • Ranchers • Families • Chefs • Institutions

Why We Are Building This

Farmers
"I work all year, and someone else decides what my crop is worth."
  • • Uncertain demand & volatile pricing
  • • Slow, unreliable payment terms
  • • Middlemen taking 40%+ margin
  • • Waste from "cosmetic" rejects
Ranchers
"I raise valuable animals, but selling them feels harder every year."
  • • Processing coordination headaches
  • • Price volatility & lack of transparency
  • • Long cashflow gaps
  • • Dependent on single buyers
Buyers
"I want better food from real producers—but sourcing it is hard."
  • • Food travels too far & sits too long
  • • "Fresh" isn't actually fresh
  • • Prices rise while quality drops
  • • No transparency on origin

The Systemic Problem

Producers and buyers are disconnected despite being geographically close.

Too many layers between farm and fork
Price signals are distorted and unfair
Market access favors scale, not quality
Food waste alongside food insecurity

Building National Infrastructure

Domestic Supply Resilience Rural Economic Support Secure Digital Platform